NCC – Newtech Chemical Company is a brand operating in the field of water treatment chemicals, actively participating in environmental sustainability projects. It has contributed to major environmental initiatives in Turkey, such as the dredging and cleaning of Mogan Lake and the removal of sediment from the Gulf of Kocaeli, providing industrial-scale water treatment and environmental chemical solutions.
We approached NCC’s brand transformation process with a strategic perspective.
Within this scope, we implemented:
- A logo redesign reflecting the brand’s technical expertise and reliability
- A consistent and sustainable corporate identity design
- Brand strategy development and communication management supporting long-term growth
As a result of the brand positioning and strategic communication process we carried out, NCC was featured in the 2025 edition of Philip Kotler Turkey Edition as one of the 25 Turkish brands highlighted. This achievement is a tangible outcome of strong brand management and precise positioning.
As a design studio, our approach was to position NCC not just as a chemical producer, but as a trusted and strong water treatment chemicals brand, recognized for its reliability in both national and international projects.
